dFence GPS: A Thief’s Worst Enemy. A Dealership’s Best Friend.
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Sold As a Theft Deterrent
- Every other vehicle tracking device is sold as a recovery product. As you know, the leading seller— which doesn’t use GPS technology— could take hours or even days to recover a stolen vehicle. We think a much better story for an F&I Department is for customers to reduce the risk of their vehicle from being stolen in the first place. And should the vehicle get stolen anyway, dFence GPS locates it in seconds and recovers it in minutes. And to make dFence even easier for the F&I Department to sell, we include with the product an UNLIMITED USE subscription for the first year–something other companies might charge up to $250 for.
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Back End Profit
- dFence GPS is also designed to increase your share of vehicle maintenance revenues. How? Every vehicle that drives off your lot with a dFence GPS product will send alerts to your Service Department whenever the check engine light is activated, and just before the vehicle reaches the manufacturer’s suggested service mileage milestone. Your Service Department can then call the customer and set an appointment for the indicated service— and watch its maintenance revenues soar!
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Installation
- The dFence GPS installation is OBD plug-and-play, which is so easy that many lot attendants can install and remove the product.
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Dealership Cost
- The dealership cost for dFence GPS is about the same as the market leader, which uses an antiquated technology. The dFence cost includes the GPS device, the OBD harness, and unlimited use by the Dealership while the vehicle is on the lot. And remember, the customer gets UNLIMITED USE in Year 1.
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Profit Sharing to the Dealership
- IAG will share the dFence GPS customer subscription fees for Year 2 and beyond with the Dealership.